SEO:
– Cost-effective long-term
– Drives organic traffic
– Depends on Google
– Higher conversions
– Long-term investment
PPC:
– Costs per click
– Paid traffic in search
– Paid traffic from search
– Pay until you stop
– High CRO potential
– Can target ICP
Email Marketing:
– Low cost, high ROI
– Turns traffic into leads
– Turns leads to revenue
– Full control over it
– Fast acting (if done right)
In summary, SEO offers a sustainable, cost-effective way to drive organic traffic and enhance conversions over time. PPC delivers quick, targeted traffic with high CRO potential but incurs ongoing costs for clicks. Email Marketing provides a low-cost, high ROI strategy that effectively turns leads into revenue. A combined approach leveraging all three can optimize results and foster long-term growth.
